Among the plethora of new devices unveiled during Samsung’s event in London today, the Samsung ATIV Q is certainly one of the most intriguing. Yes, there are a handful of people on the planet who would love to take pictures with a mirrorless DSLR running Android, but a laptop/tablet hybrid running Windows 8 and Android 4.2 is definitely a product the general public will be interested in.

The Samsung ATIV Q features a 13.3-inch 3200 x 1800 qHD+ (275 ppi) display with a 178 degree viewing angle, Intel’s new Haswell processor, S Pen that tucks away nicely into the magnesium body, measuring a mere 13.9mm thick and weighing in at 1.29 kg  (2.85 lbs). Samsung has yet to disclose the size of the battery used to power the ATIV Q, but they are promising 9 hours of battery life. Taking a few pointers from Sony and Lenovo’s latest Windows 8 laptop/tablet hybrids, the Samsung ATIV Q sports a  four-position hinge, which allows the device to be used in tablet, typing, floating and stand mode.

While the specs of the Samsung ATIV Q may seem impressive, what intrigues us most is how Samsung has managed to seamlessly run Android and Windows 8 at the same time. Samsung’s black magic allows users to switch between the two operating systems at will. Tap an app shortcut and you’re ported from one OS to another. To make things even more simple, users can pin Android app shortcuts to the Windows 8 start screen and launch directly into an Android app from Windows 8. The two operating systems are also capable of sharing the same file structure so that images, videos and other documents can be accessed and edited regardless of the operating system the user is running.

Pricing and launch details have not yet been confirmed, but Samsung is expecting the ATIV Q to hit retail shelves around the back-to-school season.

Over the past few years we have only seen a handful of Android tablets that are actually good. Personally, I’m not a huge fan of a large device with less functionality than the phone that fits into my pocket. A device like the ATIV Q may be the perfect marriage of work and play for those who need Windows 8 for productivity, but also want a better tablet ecosystem than what Microsoft is currently able to provide.

For the right price, do you think the ATIV Q could be this year’s best-selling Android tablet?